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Brand Messaging and Positioning
- Craft a compelling brand narrative highlighting the concept of reinvention post-retirement.
- Develop key messages focusing on the journey from retirement to building a legacy.
Content Creation
- Social Media Posts:
- Carousel post
- Static post
- Video post
- Blog Posts
Research and Strategy
- Market Research
- Competitor Analysis
- Strategy Development
Product Creation
- Help clients design products or services aligned with their passions and market needs.
- Offer templates and guides for product development, from concept to execution.
Marketing and Promotion
- Digital Campaigns: Run targeted campaigns to attract pre-retirees and retirees looking to build a legacy.
- Email Marketing: Craft personalised email sequences, from welcome series to product launch announcements.
Community Building
- Create a LinkedIn group or online forum for like-minded retirees to share ideas and success stories.
- Foster collaboration and networking among participants.
Success Tracking and Reporting
- Set clear KPIs to measure the success of campaigns and product launches.
- Provide clients with easy-to-understand reports and insights to track their progress.
