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Here’s how we do it:
Research
We begin by understanding your brand—its purpose, target audience, market positioning, and goals. This research phase allows us to craft guidelines that truly reflect the essence of your business and its place in the market.
Defining Brand Identity
We work with you to articulate your brand’s mission, vision, and core values. This step ensures that your brand guidelines align with your company’s ethos and communicate your message clearly to your audience.
Logo & Visual Identity Guidelines
Your logo defines your brand’s identity. We provide clear guidelines on its usage—size, spacing, colors, and placement—along with cohesive color palettes, typography, and imagery to maintain consistency across all designs.
Tone of Voice & Messaging
A clear, consistent voice is key to effective communication. Our team helps you define your brand’s tone, style, and messaging pillars, ensuring that your copy reflects your brand’s personality and resonates with your audience.
Application Guidelines
We show you how to apply your brand elements across various mediums. From websites and social media to print materials and packaging, we provide examples and best practices for every platform and touchpoint.
Comprehensive Deliverables
Once your brand guidelines are complete, you’ll receive a comprehensive guide that covers all aspects of your brand identity. This guide will serve as a reference for internal and external teams to ensure consistent branding at all times.
